10-11 November 2021
RACV Club Melbourne
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Welcome

BETTER BUYING EXPERIENCES

Commerce 2021 is dedicated to accelerating the revolution of the consumer economy. Over 120 of the nation’s leading brands, retailers and consumer businesses will unite in Melbourne for 2 powerful days of case-based exploration and international vision.

Together, we will interrogate the evolution of the e-commerce and payments landscape and explore the creative ways brands are integrating commerce to create differentiated experiences, across the physical site and the digital domain.

Why Attend

  • We consistently secure the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask them the questions that matter to you.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the event. We dive deeper into technical subject matter with a business-driven, outcomes-focussed agenda, and balance the programme with dedicated networking opportunities.

Gain Access

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30+ Industry Speakers
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2 Powerful Days
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Executive Learning Agenda
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15 Keynotes
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150+ Executives
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5-Star Networking Environment
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2021 Speakers

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Jeffrey Swearingen
Global Senior Vice President

PepsiCo (USA)
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Jeffrey Swearingen
Global Senior Vice President

PepsiCo (USA)
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Gregory Morris
Senior Brand Research Manager

Formula One (UK)
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Gregory Morris
Senior Brand Research Manager

Formula One (UK)
Greg is Senior Brand Research Manager at F1, having joined the company in May 2017 with a remit to deepen F1’s understanding of their fan base and how they engage with their sport. Greg freely admits he was something of a lapsed F1 fan himself – personal experience which he hopes is proving valuable in trying to increase audiences in the future! Greg has 15 years’ experience in research, mostly at Media owners such as Sky, Fox and RadioCentre.
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Antreas Athanassopoulos
Deputy Chief Executive Officer

Eurobank (UK)
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Antreas Athanassopoulos
Deputy Chief Executive Officer

Eurobank (UK)
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Virginia Wheway
Vice President , Data and Analytics

Koala
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Virginia Wheway
Vice President , Data and Analytics

Koala
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Professor Lee Bogner
Global eCommerce Business Architect & Strategist

Mars (USA)
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Professor Lee Bogner
Global eCommerce Business Architect & Strategist

Mars (USA)
Lee Bogner is a US-born, eCommerce and digital business strategist; Global eCommerce Architecture Leader at Mars, Inc.; master in information systems and quantitative analytics; and Hofstra University professor of eCommerce. His tenure includes senior and leadership roles at Accenture, J&J, Bed Bath & Beyond, IBM, The Research Board think-tank (now Gartner), multiple digital startups, and as consultant to diverse global 1000 firms including top CPGs such as Kraft-Heinz, P&G, Kimberly Clark, Unilever, Pepsi and more. Passionate about building the future of safe, new-normal commerce; eRetail, eGrocery and last mile logistics – Lee focuses on advising, teaching, speaking, writing on innovative business models, architectures, strategies and technology; and counseling businesses on digital transformation. He is a specialist in driving change for world-class D2C and B2B brand manufacturers, and retailers, that strive to lead and excel in managing, growing and engaging consumers in online and O2O (online-to-offline) experiences.
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Katie Mcnamara
Chief Strategy & Customer Officer

Super Retail Group
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Katie Mcnamara
Chief Strategy & Customer Officer

Super Retail Group
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Wayne Baskin
Deputy CEO

Booktopia
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Wayne Baskin
Deputy CEO

Booktopia
Wayne Baskin started as Booktopia’s first developer in 2008, having spent 4 years at GE Commercial Finance. In his first 5 years he built the company’s bespoke website, their custom Warehouse Management System and was responsible for the implementation of the business’s pricing and inventory algorithms. Today in his position as Deputy CEO, Wayne is responsible for the overall business strategy, vision and customer experience while also overseeing logistics and the businesses pricing and inventory strategy. In his role as Chief Technology Officer, Wayne oversees all R&D for both Booktopia and Angus & Robertson which includes all system development and the business’s integrations into external systems and third-party channels. Wayne recently co-founded the fintech startup Superhero. Superhero is an online trading platform giving people access to trade on the ASX with a clean and easy user interface with all the functionality of, at a much lower cost than, the current players in the market. The business grew to 10,000 members within the first 3 weeks of launching, blowing away the 12 month goal and continues to be a runaway success. Wayne continues to work in both businesses full-time. In 2017 and 2018, Wayne was a finalist for the Online Retail Industry Recognition Award, taking out the award in 2019. He has also been named in Inside Retail’s Top 50 People in E-Commerce for five years, in 2019 and 2020 being awarded Number 8 on the list, as well as being a finalist for the BRW’s Best Rising Star Award. Wayne sits on the board of Booktopia, an advisor to a number of other businesses and is a Director of Car Next Door.
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Brian Piantadosi
Head of SMB/MM

Pinterest
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Brian Piantadosi
Head of SMB/MM

Pinterest
Brian Piantadosi is leading the SMB business channel for Australia and New Zealand at Pinterest. Based in Sydney, Brian's responsibilities include building and managing the team to increase advertising growth in Australia and New Zealand, supporting relationships with digital agencies, and ensuring Pinterest is providing the best possible client experience. Brian has been with Pinterest for ~6 years, holding a variety of roles across the sales organization. He's helped open 3 new markets for Pinterest: US Mid Market, EMEA Mid Market, ANZ SMB + Mid Market. Coming from a performance background, Brian has worked with numerous fast growing startups on their marketing and customer acquisition efforts. Understanding the value of scalable and efficient marketing performance, he's been able to build effective sales teams to meet the needs of advertisers in an ever changing environment.
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Jackie Kallman
Head of Payment Industry and Engagement

ANZ
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Jackie Kallman
Head of Payment Industry and Engagement

ANZ
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Dan Ferguson
Chief Marketing Officer

Adore Beauty
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Dan Ferguson
Chief Marketing Officer

Adore Beauty
Dan has extensive experience growing and leading eCommerce, multi-channel and online retail businesses, serving in various online & eCommerce leadership roles over the past 15 years including CMO at Adore Beauty & DesignCrowd, Marketing Director, Trade Me (NZ), Director, Vistaprint AU/NZ/SG, Head of Online Business, Myer, General Pants & Officeworks.

Dan is able to share deep local Australian e-commerce market knowledge alongside insight gained from work and success in the world's best US e-commerce & online brands. With numerous accolades against his name, Dan has been involved in key industry events including the AIMIA Digital Summit, ADMA Data Day, ad:Tech, the IAB Australia Awards and Online Retailer 2010-2019 & Industry Awards. Dan holds an Honours Degree in Psychology from the University of Sydney.
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David Pisker
National Customer Experience and eCommerce Manager

Officeworks
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David Pisker
National Customer Experience and eCommerce Manager

Officeworks

At a Glance

EMBEDDED COMMERCE: Understanding and infiltrating  consumer ecosystems
Territory, shared sentiment, group identity – these are all signs of traditional community that have translated to digital spaces. For brands and retailers, these hyper-specialised and engaged online communities are a highly attractive target. So what happens when these organic sites of discovery morph into points of purchase? Commerce is condensing the customer journey, and businesses must be there to take advantage. This Session explores how you can get where you need to be.
 

PERSONALISED COMMERCE: Pushing the boundaries of omnichannel experience
While consumers are never truly lost, dissonance between physical and multi-platform digital experiences is a shortcoming in today’s omnichannel world. By de-siloing digital and physical sites into one interconnected, cross-channel strategy, organisations can present a seamless, creative front that resonates personally with consumers. In this Session, we’ll discuss the tangible and practical methods businesses can adopt to ensure the way consumers see them – as one unified entity, not as separate physical and online presences – is an accurate reflection of their business model.
 

ELEVATED COMMERCE: Lifting the veil on commerce as a creative differentiator
For years, commerce has strived to become the invisible thread connecting all aspects of the consumer’s experience. Framed as an obstacle on the path to purchase, the unabridged priority has been to remove friction in the pursuit of pure convenience. Only now are priorities beginning to shift. Together, brands, retailers and platformers are realising that commerce provides unseen opportunities to deliver novel and personalised consumer experiences. They are experimenting, and consumers are noticing. This session explores the innovative ways organisations are elevating commerce to create immersive customer experiences.
 

EVOLVED COMMERCE: Navigating dynamic shifts in the payments landscape
Seismic change is erupting across the payments industry. Brands and retailers must provide consumers with a raft of flexible and secure payment options to guide consumers down the last mile of the conversion funnel. This Session explores consequential developments in the payments space – from the emergence of buy-now-pay-later options to the use of smart contracts to manage trust in payments automation – so that you can embark on your own payments transformation with greater clarity and certainty.

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Why Get Involved

Commerce 2020 is driven by an ambitious business agenda,  attracting a driven and diverse audience of digital, CX, marketing and payments professionals. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this forward-thinking business community.

Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience. As a marketing platform to demonstrate expertise, credibility and grow your business with influential digital, customer, marketing, and payments professionals, Commerce 2021 offers unrivalled cut-through.

Venue

  • Venue
  • Accommodation
place

RACV club for all Melbourne

501 Bourke St, Melbourne VIC 3000

Click here for more information

INDIVIDUAL RESERVATIONS

Reservations are to be made on an INDIVIDUAL basis. Event attendees are asked to:

  • Call the Reservations Department at the RACV City Club directly on (03) 9944 8888, option 1 then option 2 and quote the Group / Event reservation #9800261.
  • Provide a deposit of one night’s accommodation on credit card to be processed at time of booking. Any cancellations of room night bookings within 48 hours of arrival date will incur a cancellation fee of one night’s accommodation.
  • Full payment of accommodation and incidentals will be processed on check out.

Pricing and Discounts

Early Bird Registration
(until 03/09/2021)
$995 + GST
$1,990 + GST
Standard Registration
(from 04/09/2021)
$1,195 + GST
$2,390 + GST

If you are a Vendor or Service Provider to commerce professionals, please email angelg@connectmedia.com to register.

COVID 19 ADDITIONAL INFORMATION

Secure your place with confidence.

We are continuously following the advice of the Australian Department of Health. The health and safety of our delegates, partners and staff remains our number one priority.

Health and Safety Measures in place include:

  • No International attendees. International Keynote Addresses conducted remotely via live-link as indicated in the programme.
  • Total attendance capped with strict adherence to physical distancing measures, including traffic management and spaced seating configurations within the venue
  • As an invitation-only event, delegate contact details are acquired prior to commencement, and on-site attendance is recorded. Delegates are encouraged to download the COVIDSafe App
  • Event located at an industry-leading venue with precautionary sanitation measures, including regular cleaning of all surfaces; increased awareness and provision of sanitiser; and continued rigorous adherence to ISO and HACCP food safety management standards within all culinary services

For any other questions, please contact team@connectmedia.com.

We look forward to delivering this event for you.

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