10-11 November 2021
Melbourne
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Welcome

BETTER BUYING EXPERIENCES

Commerce 2021 is dedicated to accelerating the revolution of the consumer economy. Over 120 of the nation’s leading brands, retailers and consumer businesses will unite in Melbourne for 2 powerful days of case-based exploration and international vision.

Together, we will interrogate the evolution of the e-commerce and payments landscape and explore the creative ways brands are integrating commerce to create differentiated experiences, across the physical site and the digital domain.

Why Attend

  • We consistently secure the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask them the questions that matter to you.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the event. We dive deeper into technical subject matter with a business-driven, outcomes-focussed agenda, and balance the programme with dedicated networking opportunities.

Gain Access

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30+ Industry Speakers
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2 Powerful Days
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Executive Learning Agenda
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15 Keynotes
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150+ Executives
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5-Star Networking Environment
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2021 Speakers

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Katie Mcnamara
Chief Strategy & Customer Officer, Super Retail Group
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Katie Mcnamara
Chief Strategy & Customer Officer, Super Retail Group
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Jackie Kallman
Head of Payment Industry and Engagement, ANZ
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Jackie Kallman
Head of Payment Industry and Engagement, ANZ
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Brendan Gillen
eCommerce Manager, Superdry
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Brendan Gillen
eCommerce Manager, Superdry
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Dan Ferguson
Chief Marketing Officer, Adore Beauty
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Dan Ferguson
Chief Marketing Officer, Adore Beauty
Dan has extensive experience growing and leading eCommerce, multi-channel and online retail businesses, serving in various online & eCommerce leadership roles over the past 15 years including CMO at Adore Beauty & DesignCrowd, Marketing Director, Trade Me (NZ), Director, Vistaprint AU/NZ/SG, Head of Online Business, Myer, General Pants & Officeworks.

Dan is able to share deep local Australian e-commerce market knowledge alongside insight gained from work and success in the world's best US e-commerce & online brands. With numerous accolades against his name, Dan has been involved in key industry events including the AIMIA Digital Summit, ADMA Data Day, ad:Tech, the IAB Australia Awards and Online Retailer 2010-2019 & Industry Awards. Dan holds an Honours Degree in Psychology from the University of Sydney.
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David Pisker
National Customer Experience and eCommerce Manager, Officeworks
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David Pisker
National Customer Experience and eCommerce Manager, Officeworks

At a Glance

EMBEDDED COMMERCE: Understanding and infiltrating  consumer ecosystems
Territory, shared sentiment, group identity – these are all signs of traditional community that have translated to digital spaces. For brands and retailers, these hyper-specialised and engaged online communities are a highly attractive target. So what happens when these organic sites of discovery morph into points of purchase? Commerce is condensing the customer journey, and businesses must be there to take advantage. This Session explores how you can get where you need to be.
 

PERSONALISED COMMERCE: Pushing the boundaries of omnichannel experience
While consumers are never truly lost, dissonance between physical and multi-platform digital experiences is a shortcoming in today’s omnichannel world. By de-siloing digital and physical sites into one interconnected, cross-channel strategy, organisations can present a seamless, creative front that resonates personally with consumers. In this Session, we’ll discuss the tangible and practical methods businesses can adopt to ensure the way consumers see them – as one unified entity, not as separate physical and online presences – is an accurate reflection of their business model.
 

ELEVATED COMMERCE: Lifting the veil on commerce as a creative differentiator
For years, commerce has strived to become the invisible thread connecting all aspects of the consumer’s experience. Framed as an obstacle on the path to purchase, the unabridged priority has been to remove friction in the pursuit of pure convenience. Only now are priorities beginning to shift. Together, brands, retailers and platformers are realising that commerce provides unseen opportunities to deliver novel and personalised consumer experiences. They are experimenting, and consumers are noticing. This session explores the innovative ways organisations are elevating commerce to create immersive customer experiences.
 

EVOLVED COMMERCE: Navigating dynamic shifts in the payments landscape
Seismic change is erupting across the payments industry. Brands and retailers must provide consumers with a raft of flexible and secure payment options to guide consumers down the last mile of the conversion funnel. This Session explores consequential developments in the payments space – from the emergence of buy-now-pay-later options to the use of smart contracts to manage trust in payments automation – so that you can embark on your own payments transformation with greater clarity and certainty.

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Why Get Involved

Commerce 2020 is driven by an ambitious business agenda,  attracting a driven and diverse audience of digital, CX, marketing and payments professionals. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this forward-thinking business community.

Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience. As a marketing platform to demonstrate expertise, credibility and grow your business with influential digital, customer, marketing, and payments professionals, Commerce 2021 offers unrivalled cut-through.

Venue

  • Venue
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Melbourne, Australia

Venue information coming soon.

Pricing and Discounts

Early Bird Registration
(until 03/09/2021)
$995 + GST
$1,990 + GST
Standard Registration
(from 04/09/2021)
$1,195 + GST
$2,390 + GST

If you are a Vendor or Service Provider to commerce professionals, please email angelg@connectmedia.com to register.

COVID 19 ADDITIONAL INFORMATION

Secure your place with confidence.

We are continuously following the advice of the Australian Department of Health. The health and safety of our delegates, partners and staff remains our number one priority.

Health and Safety Measures in place include:

  • No International attendees. International Keynote Addresses conducted remotely via live-link as indicated in the programme.
  • Total attendance capped with strict adherence to physical distancing measures, including traffic management and spaced seating configurations within the venue
  • As an invitation-only event, delegate contact details are acquired prior to commencement, and on-site attendance is recorded. Delegates are encouraged to download the COVIDSafe App
  • Event located at an industry-leading venue with precautionary sanitation measures, including regular cleaning of all surfaces; increased awareness and provision of sanitiser; and continued rigorous adherence to ISO and HACCP food safety management standards within all culinary services

For any other questions, please contact team@connectmedia.com.

We look forward to delivering this event for you.

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