10-11 November 2021
RACV Club Melbourne
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Welcome

BETTER BUYING EXPERIENCES

Commerce 2021 is dedicated to accelerating the revolution of the consumer economy. Over 200 of the nation’s leading brands, retailers and consumer businesses will unite in Melbourne for 2 powerful days of case-based exploration and international vision.

Together, we will interrogate the evolution of the e-commerce and payments landscape and explore the creative ways brands are integrating commerce to create differentiated experiences, across the physical site and the digital domain.

Why Attend

  • We consistently secure the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask them the questions that matter to you.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the event. We dive deeper into technical subject matter with a business-driven, outcomes-focussed agenda, and balance the programme with dedicated networking opportunities.

Gain Access

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30+ Industry Speakers
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2 Powerful Days
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Executive Learning Agenda
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15 Keynotes
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150+ Executives
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5-Star Networking Environment
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2021 Speakers

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Jeffrey Swearingen
Global Senior Vice President

PepsiCo (USA)
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Jeffrey Swearingen
Global Senior Vice President

PepsiCo (USA)
CURRENT ROLE: Jeff Swearingen is currently the Global Senior Vice President of PepsiCo’s Demand Accelerator, Venturing and Global Business Services. His teams are responsible for accelerating granular demand across PepsiCo’s portfolio through the creation or acquisition of transformational services and capabilities in commercial insights, analytics, sales and marketing.

CAREER WITH PEPSICO: Jeff has a broad range of marketing, sales and commercial analytics & insights experience, including Senior Vice President, Marketing, Group Vice President, National Sales, Vice President and Chief Marketing Officer, Frito-Lay Canada, Vice President of Marketing, Quaker Snacks, and Sr. Marketing Director for iconic PepsiCo brands like Doritos. He is a 27-year veteran of PepsiCo, having joined the Company in 1994.

PRIOR TO PEPSICO: Prior to Frito-Lay and business school, Jeff spent four years in corporate banking, with Hibernia National Bank in New Orleans, Louisiana.

A LITTLE BIT ABOUT ME: Jeff is a frequent speaker at industry and academic events, including TED-X. He also frequently contributes to industry publications. Jeff has a Finance degree from the University of Oklahoma, and an MBA from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.

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Hayley Worley
Co-founder

The Sheet Society
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Hayley Worley
Co-founder

The Sheet Society
Co-founder of trailblazing bed linen label The Sheet Society, Hayley Worley has combined a tactile passion for working with fabric, colours and trends, and a desire to craft a universally ‘wanted’ product with flair. After identifying that bedding was a category in need of (desperate) innovation, she began to grapple with the idea of revolutionising the way consumers shop for their sheets. Born from her frustration with myriad flaws in the linen market, Hayley envisioned a label in which shoppers could ‘see’ what they were buying properly, rather than touring packets of folded linen in department stores. In 2017, The Sheet Society stripped the beds of Australians clean and refashioned them with considered, indulgent, playful ensembles. Since then, Hayley and partner Andy have forged a feel-good, expertly sophisticated and unbeatably luxe line that has grown to a medium size business in just four years.

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Professor Lee Bogner
Global eCommerce Business Architect & Strategist

Mars (USA)
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Professor Lee Bogner
Global eCommerce Business Architect & Strategist

Mars (USA)
Lee Bogner is a US-born, eCommerce and digital business strategist; Global eCommerce Architecture Leader at Mars, Inc.; master in information systems and quantitative analytics; and Hofstra University professor of eCommerce. His tenure includes senior and leadership roles at Accenture, J&J, Bed Bath & Beyond, IBM, The Research Board think-tank (now Gartner), multiple digital startups, and as consultant to diverse global 1000 firms including top CPGs such as Kraft-Heinz, P&G, Kimberly Clark, Unilever, Pepsi and more. Passionate about building the future of safe, new-normal commerce; eRetail, eGrocery and last mile logistics – Lee focuses on advising, teaching, speaking, writing on innovative business models, architectures, strategies and technology; and counseling businesses on digital transformation. He is a specialist in driving change for world-class D2C and B2B brand manufacturers, and retailers, that strive to lead and excel in managing, growing and engaging consumers in online and O2O (online-to-offline) experiences.
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Gregory Morris
Senior Brand Research Manager

Formula One (UK)
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Gregory Morris
Senior Brand Research Manager

Formula One (UK)
Greg is Senior Brand Research Manager at F1, having joined the company in May 2017 with a remit to deepen F1’s understanding of their fan base and how they engage with their sport. Greg freely admits he was something of a lapsed F1 fan himself – personal experience which he hopes is proving valuable in trying to increase audiences in the future! Greg has 15 years’ experience in research, mostly at Media owners such as Sky, Fox and RadioCentre.
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Antreas Athanassopoulos
Deputy Chief Executive Officer

Eurobank (UK)
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Antreas Athanassopoulos
Deputy Chief Executive Officer

Eurobank (UK)
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Gabby Liebovich
Co-founder

Catch Group
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Gabby Liebovich
Co-founder

Catch Group
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Virginia Wheway
Vice President , Data and Analytics

Koala
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Virginia Wheway
Vice President , Data and Analytics

Koala
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Katie Mcnamara
Chief Strategy & Customer Officer

Super Retail Group
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Katie Mcnamara
Chief Strategy & Customer Officer

Super Retail Group
Katie is passionate about bringing the voice of the customer to life across all areas of the value chain. She joined Super Retail Group, a leading Australian retailer, in April 2019 from IBM where she was leading Digital Strategy & iX across Asia Pacific. She has responsibility for corporate and business unit strategy, analytics, marketing and customer strategy. Katie has over 20 years of consulting and senior executive experience, focused on developing and implementing strategy, growth, innovation and large-scale transformational change. Katie has worked extensively across Asia, developing market entry strategy, defining and implementing digital transformation with a particular focus on the customer facing elements of the business, primarily in Retail, FMCG and Pharma, through her time at McKinsey & Company and as Chief Strategy Officer for Foster’s Group / Treasury Wine estates.
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Wayne Baskin
Deputy CEO

Booktopia
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Wayne Baskin
Deputy CEO

Booktopia
Wayne Baskin started as Booktopia’s first developer in 2008, having spent 4 years at GE Commercial Finance. In his first 5 years he built the company’s bespoke website, their custom Warehouse Management System and was responsible for the implementation of the business’s pricing and inventory algorithms. Today in his position as Deputy CEO, Wayne is responsible for the overall business strategy, vision and customer experience while also overseeing logistics and the businesses pricing and inventory strategy. In his role as Chief Technology Officer, Wayne oversees all R&D for both Booktopia and Angus & Robertson which includes all system development and the business’s integrations into external systems and third-party channels. Wayne recently co-founded the fintech startup Superhero. Superhero is an online trading platform giving people access to trade on the ASX with a clean and easy user interface with all the functionality of, at a much lower cost than, the current players in the market. The business grew to 10,000 members within the first 3 weeks of launching, blowing away the 12 month goal and continues to be a runaway success. Wayne continues to work in both businesses full-time. In 2017 and 2018, Wayne was a finalist for the Online Retail Industry Recognition Award, taking out the award in 2019. He has also been named in Inside Retail’s Top 50 People in E-Commerce for five years, in 2019 and 2020 being awarded Number 8 on the list, as well as being a finalist for the BRW’s Best Rising Star Award. Wayne sits on the board of Booktopia, an advisor to a number of other businesses and is a Director of Car Next Door.
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David Pisker
National Customer Experience and eCommerce Manager

Officeworks
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David Pisker
National Customer Experience and eCommerce Manager

Officeworks
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Jackie Kallman
Head of Payment Industry and Engagement

ANZ
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Jackie Kallman
Head of Payment Industry and Engagement

ANZ
Jackie is the Head of Payments Industry at ANZ. Commencing her career in consulting, Jackie joined ANZ in 2010, and has worked in several roles across Product, Innovation and Industry. Within these roles, Jackie has managed payment products, and supported the development and management of ANZ’s strategy, standards, and thought leadership in the Industry. Jackie’s strengths include a depth of payments knowledge and experience, combined with a collaborative and strong customer centric approach. In her current role, Jackie leads ANZ’s collaboration across the payments industry to influence its strategic direction, while ensuring ANZ’s business is in touch and connected into the broader payments ecosystem. She is a Director on the Board of the Australian Payments Network (AusPayNet), represents ANZ on SWIFT’s Australian National Member Group, and is a member of the Women in Payments Advisory Board in Australia.
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Dan Ferguson
Chief Marketing Officer

Adore Beauty
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Dan Ferguson
Chief Marketing Officer

Adore Beauty
Dan has extensive experience growing and leading eCommerce, multi-channel and online retail businesses, serving in various online & eCommerce leadership roles over the past 15 years including CMO at Adore Beauty & DesignCrowd, Marketing Director, Trade Me (NZ), Director, Vistaprint AU/NZ/SG, Head of Online Business, Myer, General Pants & Officeworks.

Dan is able to share deep local Australian e-commerce market knowledge alongside insight gained from work and success in the world's best US e-commerce & online brands. With numerous accolades against his name, Dan has been involved in key industry events including the AIMIA Digital Summit, ADMA Data Day, ad:Tech, the IAB Australia Awards and Online Retailer 2010-2019 & Industry Awards. Dan holds an Honours Degree in Psychology from the University of Sydney.
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Lucas Groeneveld
Regional General Manager - Retail

Uber Australia and New Zealand
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Lucas Groeneveld
Regional General Manager - Retail

Uber Australia and New Zealand
Lucas Groeneveld is the Country General Manager for Uber’s Retail business in Australia and New Zealand.

Prior to this, Lucas held roles in Uber Eats as Head of Markets for Australia & New Zealand where he oversaw the business’ operations across 30 cities throughout ANZ, and in the Uber Rideshare business as Head of Driver for Uber ANZ and the General Manager of Victoria & Tasmania. Before joining Uber, Lucas spent close to a decade as a management consultant.

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Nadia Lotter
Head of Marketing & D2C

Boody
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Nadia Lotter
Head of Marketing & D2C

Boody
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Kirat Khara
Director of E-Commerce

Lenovo
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Kirat Khara
Director of E-Commerce

Lenovo
Kirat is the Director of E-Commerce for Lenovo Australia and New Zealand. He is responsible for driving the Digital Demand Generation across multiple media platforms along with running the Lenovo E-Commerce website. Over the past decade, he has built e-commerce strategies and operating models across multiple industries along with driving innovation in the go-to-market strategy via an audience-first approach. As a senior leader, his focus has been on driving unprecedented growth through relentless innovation and managing high-performance teams. Prior to joining Lenovo, Kirat led the Online business for Samsung Electronics where he was responsible to setting up the business ground up in Australia. Based out of Sydney, he is passionate about building a consumer-first approach and occasionally speaks and writes about the why and how on the paradigm shift in digital E-Commerce.
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Kurt Brissett
Executive Director of Connected Journeys

Transport for New South Wales
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Kurt Brissett
Executive Director of Connected Journeys

Transport for New South Wales
Kurt is the Executive Director of Connected Journeys at Transport for New South Wales. As the Head of TfNSW customer technology, Kurt is responsible for delivering innovative digital and payments products across a variety of channels to over 4 million regular customers that take over 670 million trips annually, equating to over $1.5 billion in annual revenue. Kurt is responsible for overall delivery accountability of the Opal network which is geographically the world's largest electronic ticketing system covering 40,000 square kilometres, 318 train stations, 44 wharves, 29 light rail stops and 39,599 bus stops. During his time at TfNSW, Kurt successfully delivered Australia's largest contactless payments system, with TfNSW being Australia’s largest payment merchant with approximately 25,000 contactless payment terminals deployed across the Opal network. He also delivered the world's first fully integrated revenue protection app that reads both contactless payment cards and also closed loop Opal transit cards. Kurt delivered Australia's first transit agency initiated mobility-as-a-service pilot integrating onDemand and regional and rural services with the broader Opal network. He also delivered the first remotely controlled railway station solution for payments and gate access in the Southern hemisphere. Kurt led the delivery of a series of business intelligence products that have leveraged near real-time Opal data, fused weather and event data sets, and used machine learning to predict future transport network patterns and expected patronage. This has enabled TfNSW services to be better tailored to meet the needs of its customers. Kurt has over 20 years’ experience delivering complex technology programs both internationally and domestically in both the private and public sector. Kurt was formerly an Army officer where he served in Iraq, Afghanistan, Solomon Islands and Indonesia, prior to working for Deloitte in business and technology transformation. From there Kurt worked with ASX listed infrastructure firms Leighton Group and Lendlease where he lead large global technology delivery teams prior to joining TfNSW. Kurt brings a unique blend of experience and pragmatism to the delivery of customer centric digital products.
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Brandon Soo
Ecommerce Manager

Total Tools
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Brandon Soo
Ecommerce Manager

Total Tools
Brandon has been in the world of digital since 2004 working agency side with clients such as Seiko, Ingham’s, Pack & Send and DeakinDigital. His journey into eCommerce started as Digital Manager for one of Australia's leading technology retailers at the time, City Software, breaking records each year throughout his tenure. Since then he has gone on to work with other eCommerce clients including Diadora, Sportsco and BIC Graphic. Currently he is the Head of eCommerce for Total Tools continuing the rapid growth of their online business, driving all major website projects and eCommerce strategy. Brandon is also a member of the Australian Retailers Association Digital Advisory Committee, working with other retailers and eCommerce leaders on thought leadership on digital and eCommerce.
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Gerald Marion
Chief Customer and Strategy Officer

Bupa
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Gerald Marion
Chief Customer and Strategy Officer

Bupa
Gerald is Bupa APAC Chief Customer and Strategy Officer with accountability for the area Corporate Strategy and Customer agenda and the leveraging of digital and data as transformative enablers of Bupa’s Growth ambition. Gerald is also spearheading Bupa’s future customer growth agenda in the area of Health and Happiness-as-a-Service and digital health. With more than 24 years of working experience across Oceania, Asia-PAC, USA, Europe and the Indian Ocean, Gerald had so far, a globally rich career. Prior to joining Bupa, Gerald spent 15 years as a management consultant in the area of Growth, Innovation and Digital Customer transformation, 5 years as a private equity investor for a global institutional PE firm and 2 years designing and launching an internet banking growth venture. Gerald is passionate about innovation and preserving the health of our planet for future generations and its biodiversity.
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Matthew Nash
GM, eCommerce & Merchandise

Clark Rubber
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Matthew Nash
GM, eCommerce & Merchandise

Clark Rubber
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Paul Waddy
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Paul Waddy
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Mark Baartse
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Mark Baartse
Mark is an independent consultant helping digitally led companies with growth strategy. He’s worked with a range of companies including Showpo (where they grew over 400% in 3 years with no funding), Woolworths, Officeworks, Microsoft, Vodafone, and others. He was named a top 50 CMO in Australia in 2018 by CMO Magazine, and #15 in the Top 50 People in Ecommerce list in 2019.
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Anna Samkova
Group General Manager for Digital

The PAS Group Limited
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Anna Samkova
Group General Manager for Digital

The PAS Group Limited

sessions


  • 9:00 am
    Registration, Refreshments & Networking
  • 9:30 am
    Opening Remarks from the Chairman
    speaker
    Mark Baartse
  • 9:35 am
    Opening Keynote

    Commerce Economies: innovating emerging markets ecosystems

    speaker
    Professor Lee Bogner
    Global eCommerce Business Architect & Strategist

    Mars (USA)
  • 10:05 am
    Embedded Commerce

    Understanding and Infiltrating Consumer Ecosystems

    Territory, shared sentiment, group identity – these are all signs of traditional community that have translated to digital spaces. For brands and retailers, these hyper-specialised and engaged online communities are a highly attractive target. So what happens when these organic sites of discovery morph into points of purchase? Commerce is condensing the customer journey, and businesses must be there to take advantage. This Session explores how you can get where you need to be.

    speaker
    Katie Mcnamara
    Chief Strategy & Customer Officer

    Super Retail Group
    speaker
    Lucas Groeneveld
    Regional General Manager - Retail

    Uber Australia and New Zealand
    speaker
    Nadia Lotter
    Head of Marketing & D2C

    Boody
  • 10:50 am
    Trailblazer Keynote Interview

    Where the customer is taking us – the future of commerce

    speaker
    Wayne Baskin
    Deputy CEO

    Booktopia
  • 11:20 am
    Morning Refreshments & Networking
  • 11:50 am
    Partner Keynote
  • 12:20 pm
    Personalised Commerce

    Pushing the Boundaries of Omnichannel Experience

    While consumers are never truly lost, dissonance between physical and multi-platform digital experiences is a shortcoming in today’s omnichannel world. By de-siloing digital and physical sites into one interconnected, cross-channel strategy, organisations can present a seamless, creative front that resonates personally with consumers. In this Session, we’ll discuss the tangible and practical methods businesses can adopt to ensure the way consumers see them – as one unified entity, not as separate physical and online presences – is an accurate reflection of their business model.

    speaker
    Dan Ferguson
    Chief Marketing Officer

    Adore Beauty
    speaker
    Gerald Marion
    Chief Customer and Strategy Officer

    Bupa
    speaker
    Kirat Khara
    Director of E-Commerce

    Lenovo
    speaker
    Anna Samkova
    Group General Manager for Digital

    The PAS Group Limited
  • 1:05 pm
    Innovator Keynote
    speaker
    Virginia Wheway
    Vice President , Data and Analytics

    Koala
  • 1:30 pm
    Lunch Welcome Remarks
  • 1:35 pm
    Lunch and Networking
  • 2:35 pm
    Platinum Keynote
  • 2:50 pm
    Global Keynote

    Accelerating past the pandemic with CX and Data

    speaker
    Gregory Morris
    Senior Brand Research Manager

    Formula One (UK)
  • 3:20 pm
    Power Panel
  • 3:50 pm
    Closing Remarks from the Chairman
    speaker
    Mark Baartse
  • 3:55 pm
    Networking Drinks Remarks
  • 4:00 pm
    Networking Drinks Reception
  • 5:00 pm
    Close of Day One
  • 8:40 am
    Registration, Refreshments & Networking
  • 9:05 am
    Opening Remarks from the Chairman
    speaker
    Paul Waddy
  • 9:15 am
    Visionary Keynote

    Preparing for the Future Consumer

    speaker
    Jeffrey Swearingen
    Global Senior Vice President

    PepsiCo (USA)
  • 9:45 am
    Elevated Commerce

    Lifting the Veil on Commerce as a Creative Differentiator

    For years, commerce has strived to become the invisible thread connecting all aspects of the consumer’s experience. Framed as an obstacle on the path to purchase, the unabridged priority has been to remove friction in the pursuit of pure convenience. Only now are priorities beginning to shift. Together, brands, retailers and platformers are realising that commerce provides unseen opportunities to deliver novel and personalised consumer experiences. They are experimenting, and consumers are noticing. This session explores the innovative ways organisations are elevating commerce to create immersive customer experiences.

    speaker
    David Pisker
    National Customer Experience and eCommerce Manager

    Officeworks
    speaker
    Matthew Nash
    GM, eCommerce & Merchandise

    Clark Rubber
  • 10:30 am
    Mastermind Keynote Interview
    speaker
    Gabby Liebovich
    Co-founder

    Catch Group
  • 10:55 am
    Morning Refreshments & Networking
  • 11:25 am
    Partner Keynote
  • 11:55 am
    Evolved Commerce

    Navigating Dynamic Shifts in the Payments Landscape

    Seismic change is erupting across the payments industry. Brands and retailers must provide consumers with a raft of flexible and secure payment options to guide consumers down the last mile of the conversion funnel. This Session explores consequential developments in the payments space – from the emergence of buy-now-pay-later options to the use of smart contracts to manage trust in payments automation – so that you can embark on your own payments transformation with greater clarity and certainty.

    speaker
    Jackie Kallman
    Head of Payment Industry and Engagement

    ANZ
    speaker
    Kurt Brissett
    Executive Director of Connected Journeys

    Transport for New South Wales
    speaker
    Brandon Soo
    Ecommerce Manager

    Total Tools
  • 12:40 pm
    Headline Keynote
    speaker
    Hayley Worley
    Co-founder

    The Sheet Society
  • 1:05 pm
    Lunch Welcome Remarks
  • 1:10 pm
    Lunch and Networking
  • 2:10 pm
    Platinum Keynote
  • 2:25 pm
    Power Panel
  • 2:55 pm
    Keynote

    Evolving customer service with eCommerce Innovation 

    speaker
    Antreas Athanassopoulos
    Deputy Chief Executive Officer

    Eurobank (UK)
  • 3:20 pm
    Closing Remarks from the Chairman
    speaker
    Paul Waddy
  • 3:25 pm
    Close of Event
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Why Get Involved

Commerce 2021 is driven by an ambitious business agenda,  attracting a driven and diverse audience of digital, CX, marketing and payments professionals. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this forward-thinking business community.

Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience. As a marketing platform to demonstrate expertise, credibility and grow your business with influential digital, customer, marketing, and payments professionals, Commerce 2021 offers unrivalled cut-through.

Venue

  • Venue
  • Accommodation
place

RACV Club Melbourne

501 Bourke St, Melbourne VIC 3000

Click here for more information

INDIVIDUAL RESERVATIONS

Reservations are to be made on an INDIVIDUAL basis. Event attendees are asked to:

  • Call the Reservations Department at the RACV City Club directly on (03) 9944 8888, option 1 then option 2 and quote the Group / Event reservation #9800261.
  • Provide a deposit of one night’s accommodation on credit card to be processed at time of booking. Any cancellations of room night bookings within 48 hours of arrival date will incur a cancellation fee of one night’s accommodation.
  • Full payment of accommodation and incidentals will be processed on check out.

Pricing and Discounts

Early Bird Registration
(until 03/09/2021)
$995 + GST
$1,990 + GST
Standard Registration
(from 04/09/2021)
$1,195 + GST
$2,390 + GST

If you are a Vendor or Service Provider to commerce professionals, please email angelg@connectmedia.com to register.

What happens if the event is changed to digital?
You will be contacted by the Connect Media Team, your registration will be automatically changed to a digital pass, any difference will be allocated towards a credit for the following year or if you would like to change the name of the registration or rollover the entire funds.

How is the event maintaining COVIDSafe protocols?
We are following the advice of the Australian Department of Health. The health and safety of our delegates, partners and staff remains our number one priority. Health and Safety Measures in place include:

  • Total attendance capped with strict adherence to physical distancing measures, including traffic management and spaced seating configurations within the venue.
  • As an invitation-only event, delegate contact details are acquired prior to commencement, and on-site attendance is recorded. Delegates are encouraged to download the COVIDSafe App and must check-in on arrival.
  • Event located at an industry-leading venue with precautionary sanitation measures, including regular cleaning of all surfaces; increased awareness and provision of sanitiser; and continued rigorous adherence to ISO and HACCP food safety management standards within all culinary services.

To view more FAQs details see below.

For any other questions, please contact team@connectmedia.com.

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